What does it mean to
Innovate Around the Box?

It’s an approach developed by David Robertson to help leaders of mature brands find a path for meaningful innovation. It’s a proven approach that dozens of companies have adopted with great success.

Innovation for mature products in existing markets is a unique, important, and difficult type of innovation. Companies who offer products and services in mature markets are limited in what they can and can’t do – there's only so much change the customers are willing to accept. And existing customers depend on their vendors to continuously improve their products and services, which often fills the development pipeline. But this incremental improvement may not be enough to achieve your growth and profitability targets.

Innovating Around the Box is developing a family of complementary products and services that delivers on a single business promise. It is not revolutionary disruption that leaves current customers behind, but instead a “doubling down” on the core product or service, coupled with a realization that more is often needed to differentiate your product from competitors'. Innovating Around the Box is a structured methodology for delivering this type of innovation and making your company compelling, competitive, and profitable.

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Dave Robertson is an accomplished and engaging speaker whose innovation talks have entertained audiences around the world. His talks are interactive, tailored to each audience, and filled with real, practical examples.

Each address includes market-changing insights and outlines the specific skills leaders need to discover new sources for growth and profit among existing customers.

And for every talk and every audience, Dave offers an additional activity that brings home the lessons of the talk in an entertaining yet powerful way. Whether it’s a card game, a LEGO building exercise, or a group facilitation process, your team will come away buzzing with excitement and new insights.

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Whether it’s a half-day introduction or an intensive four-day program, Dave works with innovation leaders and their teams to address the greatest challenges facing your business. These sessions are highly customized and will be tailored to meet your specific innovation needs.

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Praise for David Robertson

He entertained the audience with one of the best-received presentations of the conference

Brad Barbera
EXECUTIVE DIRECTOR, PDMA, The Product Development and Management Association

David’s keynote presentation at the PDMA AnnualGlobal Conference was truly a high point of the event.He literally woke everyone up to re-imagine how to apply the innovation dicta that we have heard before. Not only was his insight and content rich, he entertained the audience with one of the best-received presentations of the conference.

Hire David!

Stephanie Steeves

I’ve worked with David twice now, and each time it has been a pleasure. David delivers impactful, insightful, and entertaining presentations, followed by “serious play” workshops. When the LEGO pieces come out, it delights both customers and employees, but it is truly the unique exercise that David leads that is most impressive. He tailors each workshop to the audience present, down to customizing LEGO minifigures and pieces to match your business. If you’re looking for a different way to inspire and activate your team – hire David!


Dave is the author of two highly acclaimed books on innovation management.

The Power of Little Ideas

A Low-Risk, High Reward Approach to Innovation


How LEGO Re-Wrote the Rules of Innovation and Conquered the Global Toy Industry

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