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Books By David Robertson

Essential Innovation Reading

The Power of Little Ideas

A Low-Risk, High-Reward Approach to Innovation.

David Robertson

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Book Overview

"Disrupt yourself or be disrupted!" is the relentless message company leaders hear. If we only incrementally improve current products, we're told, we're doomed to failure. What should innovators do - incrementally enhance current products or swing for the fences? The Power of Little Ideas argues there's a "third way" that is neither incremental nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.

Book Sample

For free copy of the first chapter, drop us a line at FreeChapter@innonavi.com

Intro Video

Praise for The Power of Little Ideas

"One of the best business books of 2017"

Frank Dillon
Irish Times

From The Irish Times:

Among the more interesting books on strategy this year is The Power of Little Ideas by David Robertson. Sub-titled “A low-risk, high reward approach to innovation”, the book debunks the notion of radical disruptive innovation. In doing this, organisations often throw the baby out with the bathwater, he notes. Instead, he suggests creating a network of diverse, complimentary innovations around products to make them more compelling and attractive, without fundamentally changing them.

Find and profit from the "little idea" that will help your business thrive now and in the future.

Charles Franklin
Small Business Trends

[T]he book doesn’t focus on businesses that just want to enhance their product to get new customers. The book’s contribution to innovation is more nuanced than that. The Power of Little Ideas focuses on enhancing value to your customers through a “little idea”. This “little idea” involves a series of decisions and actions that enhance the overall value of a business to its existing market. That is the “third way” of innovation.

"One of the best business books of 2017"

Frank Dillon
Irish Times

From The Irish Times:

Among the more interesting books on strategy this year is The Power of Little Ideas by David Robertson. Sub-titled “A low-risk, high reward approach to innovation”, the book debunks the notion of radical disruptive innovation. In doing this, organisations often throw the baby out with the bathwater, he notes. Instead, he suggests creating a network of diverse, complimentary innovations around products to make them more compelling and attractive, without fundamentally changing them.

Find and profit from the "little idea" that will help your business thrive now and in the future.

Charles Franklin
Small Business Trends

[T]he book doesn’t focus on businesses that just want to enhance their product to get new customers. The book’s contribution to innovation is more nuanced than that. The Power of Little Ideas focuses on enhancing value to your customers through a “little idea”. This “little idea” involves a series of decisions and actions that enhance the overall value of a business to its existing market. That is the “third way” of innovation.

Brick by Brick

How Lego Rewrote The Rules Of Innovation And Conquered The Global Toy Industry

David Robertson

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Book Overview

Sometimes radical yet always applicable, "Brick by Brick" abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.

Book Sample

For free copy of the first chapter, drop us a line at FreeChapter@innonavi.com

Praise for Brick by Brick

"A nuanced and readable case study."

The Wall Street Journal
July 23, 2013

“Mr. Robertson’s account of Lego’s travails and rebirth is a nuanced and readable case study.”

"David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation, has become a set business text"

Johnny Davis
The Guardian

From the Guardian newspaper:

“Lego’s revival has been called the greatest turnaround in corporate history. A book devoted to the subject, David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation, has become a set business text. Sony, Adidas and Boeing are said to refer to it. Google now uses Lego bricks to help its employees innovate.”

A fascinating book.

Chris Anderson
former Editor-in-Chief of Wired and author of Makers and The Long Tail

A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson.

"A nuanced and readable case study."

The Wall Street Journal
July 23, 2013

“Mr. Robertson’s account of Lego’s travails and rebirth is a nuanced and readable case study.”

"David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation, has become a set business text"

Johnny Davis
The Guardian

From the Guardian newspaper:

“Lego’s revival has been called the greatest turnaround in corporate history. A book devoted to the subject, David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation, has become a set business text. Sony, Adidas and Boeing are said to refer to it. Google now uses Lego bricks to help its employees innovate.”

A fascinating book.

Chris Anderson
former Editor-in-Chief of Wired and author of Makers and The Long Tail

A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson.

"A nuanced and readable case study."

The Wall Street Journal
July 23, 2013

“Mr. Robertson’s account of Lego’s travails and rebirth is a nuanced and readable case study.”

"David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation, has become a set business text"

Johnny Davis
The Guardian

From the Guardian newspaper:

“Lego’s revival has been called the greatest turnaround in corporate history. A book devoted to the subject, David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation, has become a set business text. Sony, Adidas and Boeing are said to refer to it. Google now uses Lego bricks to help its employees innovate.”

A fascinating book.

Chris Anderson
former Editor-in-Chief of Wired and author of Makers and The Long Tail

A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson.

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