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Techniques For

Create

To get a great idea, generate lots of ideas. These techniques will help you increase the volume and variety of ideas you create.


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Challenge the Rules

Remove the rules that constrain your solutions.

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Rename it

Words affect our view of the world. What if the name/ descriptor of the challenge were completely different?

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Negative Idea Generation

Generate great ideas by inventing the worst possible version of your product or service

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Out-of-market

Find new solutions from other industries.

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