Human-Centered Design systems such as Design Thinking have swept the global business world and helped many companies improve their ability to design products and services.  Yet the way Design Thinking is often implemented focuses narrowly on individual needs and desires and can underestimate the powerful influence that our communities have on our behavior. 

In this talk David Robertson and Wahde Galisgewi will profile four Cherokee innovators to show how members of a communal and egalitarian culture like the Cherokees design new products and services for the communities they’re serving.  The unique and powerful role that the community plays in Cherokee culture led them all to use a broader lens as they pursued their innovations – developing empathy for communities instead of individuals.  The talk has lessons for anyone interested in strengthening communities through innovation.

Join the Talk

To join the talk, click this link at 1pm EDT on Thursday November 3rd