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Innovation in Action

Innovation techniques

No two innovation processes are ever the same. A revolutionary product using new technology for a new market will be developed differently than a freshening of an existing product for current customers. Innovation leaders need a full toolkit of techniques that they can deploy for any type of innovation. Here are some of the best.

Understand

The first step in any innovation process is to understand the needs of the user. Here are techniques to uncover all types of user needs.

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The most interesting retail experiment that no one is talking about

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Create

To get a great idea, generate lots of ideas. These techniques will help you increase the volume and variety of ideas you create.

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Challenge the Rules

Remove the rules that constrain your solutions.

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Rename it

Words affect our view of the world. What if the name/ descriptor of the challenge were completely different?

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Test

Never assume you have the right solution until you test it with your target audience. Here are some methods for generating quick, cheap, and knowledge-generating tests

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