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Rename it

Words affect our view of the world. What if the name/ descriptor of the challenge were completely different?

Reconceive the idea by renaming it

Words affect our view of the world. What if the name/ descriptor of the challenge were completely different? How would you solve the challenge?

Process:

  • Generate a few names for the challenge. Instead of a shopping cart, what if it were a shopper’s companion? A shopper’s entertainment center? A shopper’s nutrition guide?
  • What ideas can you generate for the new challenge?
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